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About Brand Guidelines
What are brand guidelines?
Brand guidelines are rules that explain how brands should be used. Brands are one of the most valuable assets a company has, so they are worth protecting. See an example of the brand guidelines for Brandware.
Other names for brand guidelines include brand identity guidelines, brand books, brand style guides, corporate identity guidelines, or some permutation of these words.
What do brand guidelines include?
Brand guidelines commonly include information for both digital and print usage. Companies list information about their brands' logos, colors, fonts, tone of voice, brand values, templates and even multimedia elements such as sounds and animations. These guidelines often list common mistakes people make when using a brand. For example, Twitter has a whole section of their guidelines dedicated to incorrect logo usage.